We took an in-depth look into TiVo’s essential brand values to create a new design. Our primary design motivation was to make a bold statement while reducing complexity. Our design captures the essence of TiVo in its simplicity while conveying fun, premium quality. Its simple lines flow harmoniously in an uncomplicated path, resulting in a 360-degree design that looks interesting from all angles. The form also provides functional airflow with cooling vents located underneath.